OUR SERVICES
What can you expect from us?
At YKONIK, we offer a full spectrum of services designed to help your brand thrive. From discovery and strategy development to communication, implementation, and testing, our modular approach ensures flexibility and customization to meet your needs.
Each module builds on the previous, seamlessly guiding you from understanding your challenges to achieving your goals. Whether you’re looking for a standalone service or a comprehensive strategy package, we’ve got you covered.
Design Thinking Process
Flexible and scalable solutions with 5 steps
We use Design Thinking and the ‘double diamond’ approach to guide our projects. First, we figure out the problem, then come up with possible solutions. After that, we create concepts, prototypes, and communication plans, and finally test everything to make sure it works.
RESEARCH & ANALYSIS
We start by getting to know your business inside and out your goals, challenges, and needs. Our deep-dive research explores consumers insights, competition, market trends, and some cultural fuel. This foundation shapes a detailed brand analysis and briefing to kickstart something innovate.
WE ANALIZE
- Consumer Research & Segmentation
- Insight Exploration
- Persona Research
- Competitive Research
- Communication Audit
- Trend- & Market Research
- Brand Analysis
STRATEGY DEVELOPMENT
Whether you’re launching a new brand, planning a relaunch, or creating a campaign, it all starts with a solid strategy. We map out where you are, where you want to go, and how to get there. From identifying your audience to defining the message, we create a strategic roadmap tailored to your needs.
WE STRATEGIZE
- Strategic Planning
- Brand Strategy & Positioning
- Brand Identity & Architecture
- Content Strategy
- Brand & Media Planning
- Communication Strategy
- Customer Journeys
INNOVATION & CONCEPT
Once the strategy is clear, we bring it to life with bold ideas and innovative concepts. Whether it’s crafting new products, refreshing your brand identity, or conceptualizing standout campaigns, we ensure creativity meets purpose every step of the way.
WE INNOVATE
- Innovation Workshops
- Design-Sprints
- Product- & Initiative Development
- Naming & Brand Development
- Communication Concepts
- Creative Strategy
CONTENT & COMMUNICATION
This is where the magic happens. We create engaging visuals, compelling content, and meaningful campaigns to connect with your audience. From online videos to key visuals, shopper marketing, and social media assets, we ensure your message resonates on the right platforms.
WE COMMUNICATE
- Customer Journeys
- Content Development
- Online-Videos & Digital Assets
- Shopper-Marketing & POS Materials
- Social Media & Digital Campaigns
TESTING & IMPLEMENTATION
We take an agile approach, testing and iterating as we go. By measuring performance and gathering feedback, we refine your solutions to maximize impact. Together, we ensure your campaigns achieve the results you’re looking for.
WE TEST
AND LEARN
- Brand Measurement
- Prototype & UX Testing
- KPI Tracking
- Social Media Analytics
- Marketing Support
- Brand Management
“Logic can spot wrong answers, but it takes the creative mind to spot the wrong questions.”
— Albert Einstein