THAT'S US
The YKONIK team,
crazy about brands and Marketing and Advertising
We are a team.
A team of brand & creative strategists,
conceptual developers & writers, content creators, art Directors,
designers and doers!
We help you to implement the things we think.
We are consultants, implementers, creatives, networkers.
We are your creative-strategic problem solvers.
We are project Managers –
for the swift & agile execution of marketing projects.
And to produce brand content – online and offline.
Creating & producing advertising campaigns and materials.
And with smart partners & experts:
Branded UX, Media, VR & AR,
Ambient, and much more.
Ago Poy
CEO / Head of Concept & Strategy
Ago brings a unique blend of strategic expertise and creative insight, honed through a career spanning both client- and agency-side roles. With a foundation in FMCG marketing at Procter & Gamble and Henkel, where he managed both international and local brands, Ago transitioned into advertising to pursue his passion for communication and innovation: He has worked as a Creative at Saatchi & Saatchi and as a Creative Strategist at JWT, later excelling as Director of Strategy at Publicis and Leo Burnett. Throughout his career, he has developed impactful brand strategies, led innovation projects, and delivered marketing success for renowned FMCG and pharmaceutical companies such as Nestlé, Savencia, P&G and ratiopharm.
Driven by curiosity and a commitment to actionable solutions, Ago is skilled at bridging analytical rigor with creative thinking. He thrives at the intersection of strategy and creativity, crafting insight-driven concepts and impactful communication that help achieve strategic goals. Fluent in Spanish, German, and English, his multicultural perspective and open-minded nature inspire innovative solutions and fresh ideas, especially when leading dynamic workshops and projects.
Outside of work, Ago enjoys staying active in nature with his son, playing tennis, and immersing himself in arts, design, and culture.
“Innovation begins with curiosity.
I bridge perspectives to turn possibilities into actionable solutions.”
Giovannina Masala
Client Partner
“Acting with passion paths the way to success. When you are not excited about what you are doing, no one else will be either.”
Tobias Biedermann
Creative Director / Art Director
“Bringing ideas to life by focusing on both the big picture and the key features that define the design’s purpose.”
Germán Brüel
DPM / Brand Designer
“Work keeps everyone alert, strategy provides the light at the end of the tunnel, but project management is the engine of the train that drives the organization forward.”